A practical checklist of what to have ready before starting a sell-side process, so diligence goes smoothly and the price holds.
Most of the value in a transaction is decided before a buyer ever sees the business. Owners who prepare well enter the market from strength, move through diligence faster, and are far less likely to see the price cut late in the deal. Here is what to have in order before you start.
Clean, consistent financials
Buyers trust businesses whose numbers reconcile. Have several years of financial statements that tie to your tax returns and your accounting system. If you keep books on a cash basis, understand how the picture changes on an accrual basis, since most buyers will look at it that way.
Just as important is knowing your true earnings. Owners often run personal or one-time expenses through the business. Identifying those adjustments, and being able to document each one, is what turns a reported profit number into the figure a buyer will actually value.
A clear picture of how the business makes money
Be ready to explain revenue in plain terms. Where does it come from, how concentrated is it among your largest customers, and how much of it recurs from year to year. A buyer will ask, and a confident, documented answer builds trust. Heavy concentration in one customer is not disqualifying, but it is better surfaced early than discovered in diligence.
Contracts and legal housekeeping
Gather your key agreements: customer and supplier contracts, leases, loan documents, and any partnership or shareholder arrangements. Confirm that contracts are signed, current, and transferable. Resolve open legal items where you can. Surprises in legal diligence are a common reason deals slow down or lose momentum.
An operating team that does not depend entirely on you
A business that only works because the owner is present every day is harder to sell and worth less. Document your processes, and where possible show that the company can run without you in the room. Buyers pay more for a business with a team and systems in place than for one that walks out the door when you do.
Realistic expectations on value and structure
Before you go to market, understand the range your business is likely to trade in and why. Understand too that the headline number is only part of the story. How much is paid at close, how much is tied to future performance, and how the deal is structured all shape what you actually receive. An advisor can give you an honest read on all three before you commit to a process.
Confidentiality
Deciding who knows and when is part of preparation. Employees, customers, and competitors do not need to learn about a process before you are ready. A blind teaser and a confidentiality agreement let you test the market while keeping the company name private until a buyer has been qualified.
Why preparation protects the price
Everything above serves one goal: giving a buyer clean, credible information so they can move with confidence. A buyer who trusts what they see negotiates in good faith and is far less likely to retrade the price during diligence. Preparation is the least glamorous part of a sale, and it is where the outcome is largely decided.
If you are a year or two from a possible sale, the best time to get these things in order is now. We are glad to give you a candid assessment of where your business stands and what to work on first.
- preparation
- sell-side
- diligence
